How to Increase Sales on LinkedIn Without Sending 100 Cold DMs a Day

When it comes to LinkedIn, the question I hear most often from entrepreneurs is: “How can I increase sales on LinkedIn?”

Many believe the answer lies in relentless networking or sending hundreds of cold DMs every day. They spend hours crafting personalized InMail messages, only to watch them disappear into the void.

Here’s the truth: it’s not about the DMs.

Instead, it’s about your content strategy.

The most successful LinkedIn sellers don’t rely on spammy outreach. They’ve unlocked a simple yet powerful strategy that combines two distinct types of content to achieve both growth and sales. When done right, this approach creates a steady flow of inbound leads.

Let’s break it down.

The Secret to Selling on LinkedIn: Two Types of Content

To win on LinkedIn, you need to recognize that growing your audience and selling your service require different approaches. While these goals are intertwined, each serves a specific purpose—and demands specific types of content.

Here are the two pillars of a successful LinkedIn content strategy:

1. Content That Grows Your Account

This type of content focuses on building your audience, expanding your reach, and establishing your authority. It’s about creating value and connection.

Examples include:

• Educational Content: Teach your audience something new. Share tips, strategies, or industry insights they can immediately apply.
• Entertaining Content: Let your personality shine! Use storytelling or relatable moments to engage your audience on a human level.
• Value-Driven Content: Be generous with your knowledge. Position yourself as the go-to expert in your field by offering actionable advice.

This content fosters trust and strengthens your personal brand. It’s what gets people to follow you, share your posts, and engage with your profile.

2. Content That Sells Your Product or Service

Once you’ve built a connection with your audience, it’s time to invite them to take action. Sales-focused content is about showing how your offering solves their problems.

Examples include:

• Case Studies: Showcase real-world results. Highlight the success your clients have achieved with your service or product.
• Testimonials: Let happy customers speak for you. Social proof builds credibility and makes your audience more likely to trust you.
• Direct Value Propositions: Clearly communicate the value of what you’re offering. Explain how your solution addresses their pain points and how they can take the next step.

This content is where the magic happens—it turns your engaged audience into paying customers.

How These Two Content Types Work Together

Think of growth-focused content as the foundation of your LinkedIn strategy. It’s the entry point that draws people into your world and gives them a reason to trust you.

Sales-focused content, on the other hand, is the bridge that connects their interest to your solution. It’s how you turn that trust into tangible results.

When these two types of content work together, they create momentum:

• Growth content builds connection.
• Sales content invites action.

Every post you publish becomes a building block. Some posts expand your reach, while others drive conversions. Over time, this layered approach leads to consistent inbound leads—no cold DMs required.

How to Implement This Strategy on LinkedIn

Ready to put this into action? Here’s how to get started:

1. Audit Your Current Content: Review your LinkedIn posts from the past 30 days. Are they primarily growth-focused or sales-focused? Aim for a healthy mix of both.
2. Plan Your Content Calendar: Create a balanced schedule that alternates between value-packed growth posts and persuasive sales posts.
3. Track Performance: Pay attention to what resonates with your audience. Which posts get the most engagement? Which lead to the most inquiries? Use this data to refine your strategy.
4. Stay Consistent: Building momentum takes time. The key is to show up consistently with content that serves both purposes.

The Bottom Line

If you want to increase sales on LinkedIn, stop wasting time on cold outreach and start focusing on your content strategy. By combining growth-focused and sales-focused content, you’ll attract the right audience, build trust, and convert followers into clients—all while creating a sustainable pipeline of leads.

What’s your favorite type of content to create: growth-focused or sales-focused? Let me know in the comments below.

Ready to elevate your LinkedIn game? Contact me to learn more about personalized LinkedIn coaching and content strategies that drive real results.